Founded in 1913 by Mario Prada, the iconic Italian luxury brand, Prada, began as a small leather goods shop in the heart of Milan. Initially specializing in high-quality trunks, handbags, and travel accessories, Prada quickly gained a reputation for its exquisite craftsmanship and attention to detail.

A Legacy of Innovation

Despite its early success, Prada’s true transformation began in the late 1970s when Mario’s granddaughter, Miuccia Prada, took the reins. With a background in political science and a passion for avant-garde design, Miuccia redefined the brand, infusing it with a modern, intellectual aesthetic. Her debut collection in 1988, featuring simple yet bold designs, revolutionized the fashion industry and positioned Prada as a leader in high-end, minimalist fashion.

Prada Today

Today, Prada is synonymous with innovation, elegance, and timeless style. The brand has expanded its offerings to include ready-to-wear clothing, footwear, eyewear, and fragrances, all while maintaining its commitment to quality and creativity. Prada’s flagship stores, designed by renowned architects, are destinations in themselves, reflecting the brand’s avant-garde spirit.

Commitment to Sustainability

In recent years, Prada has also taken significant steps toward sustainability. Initiatives such as the Re-Nylon project, which uses recycled materials for its iconic nylon products, showcase the brand’s dedication to environmental responsibility. This forward-thinking approach ensures that Prada remains relevant in an ever-evolving fashion landscape.

From its humble beginnings to its status as a global fashion powerhouse, Prada's story is one of passion, innovation, and enduring style. With its unwavering commitment to excellence, Prada continues to inspire and captivate fashion enthusiasts around the world.