Founded in 1913 by Mario Prada, Prada
In the late 1970s, the brand underwent a transformative shift when Mario's granddaughter, Miuccia Prada, took over the reins. Miuccia, a visionary designer with a background in political science and mime, introduced a fresh perspective to the brand. She challenged traditional notions of luxury by combining functionality with avant-garde design.
One of Miuccia's most groundbreaking innovations was the introduction of the Prada nylon backpack
Throughout the 1990s and early 2000s, Prada expanded its reach globally, opening flagship stores in major fashion capitals such as New York, Paris, and Tokyo. The brand diversified its offerings, venturing into ready-to-wear clothing, footwear, and eyewear. Collaborations with renowned architects like Rem Koolhaas and Herzog & de Meuron further cemented Prada's reputation as a leader in both fashion and design.
In recent years, Prada has embraced sustainability as a core value. The brand launched the Re-Nylon initiative, which involves creating products from recycled ocean plastic. This commitment to environmental responsibility reflects Prada's dedication to innovation while addressing the challenges of the modern world.
Today, Prada stands as a global icon of luxury, blending tradition with modernity. From its humble beginnings as a leather goods shop to its status as a powerhouse in the fashion industry, Prada continues to inspire and innovate. With its timeless designs and forward-thinking approach, the brand remains a symbol of sophistication and refinement.