In the 1920s, Burberry introduced its signature check pattern, which was initially used as a lining for its trench coats. Over time, the check became synonymous with the brand, appearing on everything from scarves to handbags. Despite being imitated by many, the genuine Burberry check remains a hallmark of authenticity and elegance.

Innovation and Modernization

Throughout the 20th century, Burberry expanded its product line to include ready-to-wear collections, accessories, fragrances, and eyewear. The brand also embraced digital innovation, becoming one of the first luxury brands to livestream fashion shows and engage with younger audiences through social media.

Burberry Today

Today, Burberry continues to balance tradition and innovation, offering timeless pieces while embracing modern trends. Under the leadership of its current creative team, the brand has introduced bold new designs and collaborations, keeping its heritage alive while staying relevant in a rapidly changing world.

For those interested in exploring Burberry's latest collections, check out this product spreadsheet