Superga, a name synonymous with timeless style and enduring quality, has been a staple in the world of footwear for over a century. Founded in 1911 in Italy, Superga began as a small rubber company specializing in producing tires and rubber-soled shoes. However, it wasn't long before the brand's focus shifted entirely to footwear, particularly their iconic sneakers that have become a global phenomenon.

The Birth of an Icon

In the early 1920s, Superga introduced the now-famous "2750 Cotu" sneaker, a design that quickly became a symbol of Italian craftsmanship and casual elegance. Named after its production mold number, the 2750 Cotu was a revolutionary shoe for its time, featuring a vulcanized rubber sole and a canvas upper that provided both durability and comfort. This design was so ahead of its time that it remains largely unchanged to this day, a testament to its enduring appeal.

From Local Favorite to Global Sensation

Throughout the 20th century, Superga's reputation grew beyond Italy, capturing the hearts of fashion enthusiasts and athletes alike. The brand's commitment to quality and comfort made it a go-to choice for tennis players, hikers, and everyday wearers. Celebrities, too, began to take notice, with stars like Princess Diana and Alexa Chung being spotted wearing Superga sneakers, further cementing the brand's status as a fashion icon.

Modern-Day Superga

Today, Superga continues to innovate while staying true to its roots. The brand has expanded its product line to include a wide range of styles, from classic sneakers to seasonal collections that incorporate new materials, colors, and patterns. Despite these updates, the core principles of quality, comfort, and style remain at the heart of every Superga product.

For those interested in exploring the full range of Superga's offerings, a comprehensive Superga product spreadsheet

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