Founded in 1966 in Anaheim, California, Vans has grown from a small shoe company to a globally recognized brand synonymous with skateboarding, street culture, and individuality. The brand's journey began when brothers Paul Van Doren and James Van Doren, along with partners Gordon Lee and Serge D'Elia, opened the first Vans store. Their mission was simple: to produce high-quality, durable footwear for skateboarders and action sports enthusiasts.

What set Vans apart from the beginning was their unique manufacturing process. Unlike other brands, Vans sold shoes directly to customers from their factory, allowing for customization and quick turnaround. This innovative approach resonated with skaters and quickly earned the brand a loyal following. The iconic #95 Vans Authentic, originally called the "Vans Deck Shoes," became the cornerstone of the brand. Characterized by its simple canvas design and sticky rubber sole, it was the perfect shoe for gripping skateboards and enduring rough terrain.

Throughout the 1970s and 1980s, Vans cemented its place in skateboarding culture. The introduction of the EraOld Skool

In the 1990s, Vans expanded its influence beyond skateboarding into music and art. The brand sponsored events like the Warped Tour, which brought together punk rock bands and skateboarding. This alignment with counterculture allowed Vans to connect with a broader audience while staying true to its roots. Today, Vans continues to celebrate creativity through initiatives like the Custom Culture

Vans' commitment to authenticity and self-expression has made it a staple in streetwear fashion. From classic slip-ons to collaborations with artists and designers, Vans offers a wide range of styles that cater to diverse tastes. To explore the full collection of Vans products, including limited-edition releases and exclusive designs, check out this comprehensive product spreadsheet

As Vans continues to evolve, it remains dedicated to its original values: quality, creativity, and community. Whether you're a skater, artist, or simply someone who appreciates timeless style, Vans has something for everyone. Its enduring legacy is a testament to the power of staying true to your vision while embracing change.